3 ms·

I suppose the difficult thing to gauge is whether using these cool-sounding names has any effect.

• marcusf 12y ago
  That's a good question. I think about it as a way to distinguish from e.g. departments, projects etc and set the connotation that these are different things. If you use them to mean a 1:1 mapping to e.g. projects, then it falls apart. The terms aren't important per se. In other words – you can't make a race horse by painting a pig brown.