There's reasonable skepticism, and there's paranoia. YKK owns half the market and doesn't market to end-users. It doesn't engage in that whole sphere of PR, m

There's reasonable skepticism, and there's paranoia. YKK owns half the market and doesn't market to end-users. It doesn't engage in that whole sphere of PR, much less this form. If this were a PR piece, the reporter might have actually managed to talk to someone from the company. (Submarining doesn't usually involve outright journalistic fraud.) It's just an interesting puff-piece. I was curious and voted it up because I've always seen "YKK zippers" mentioned on any vaguely rugged piece of luggage.