You're right. What I meant was that someone looks at something and says "This is so cool/interesting/useful, I wonder how they made it?" For a language like OC

You're right. What I meant was that someone looks at something and says "This is so cool/interesting/useful, I wonder how they made it?" For a language like OCaml, this means getting existing devs interested but the same approach works for less technically experienced people, who are keen to know how basic websites work (c.f plethora of how to code programmes).