That sure wasn't my intention. The thing is that there is an illusion about starting an organization with the goal of creating a positive social impact (non-pro

That sure wasn't my intention. The thing is that there is an illusion about starting an organization with the goal of creating a positive social impact (non-profit or for-profit). It is a similar illusion as those that exist when creating a startup. What I tried here is just to give some shock of reality, let people be aware of the traps that are these illusions. As there are lots of advice that people should read when starting a startup, I tried to create one that people should read when starting a social impact project. Actually, I think it is the exactly same advice: doing it for the right reasons is as important for the final outcome as doing the right things. My intention was to give my opinion about a particular reason that is common, legitimate as a first step, but for sure is not the right reason to start a project aiming at relevant social impact. EDIT: to balance my comments with a positive review, these quotes are absolutely genius: >"It also became clear that inequality isn’t purely about income. It’s about information and status and opportunity." >"Living on a low income translates into other forms of scarcity: of power, information, respect, opportunity, time, health, security, and even of sleep. Our job was to build a piece of technology which could increase our users’ stock of at least one of those resources." It is a great insight - brilliantly transformed in knowledge by Amartya Sen if you want to learn more about it. One can tell that she (and likely the people at this Significane Labs) knows what she is doing. She is doing all the right things - maybe that is why I just nitpicked the point about doing it for the right reasons.