Agree with all the first part but if he focused and didn't got useful results, continuing to be focused will only help him to do the wrong thing righter. He's

Agree with all the first part but if he focused and didn't got useful results, continuing to be focused will only help him to do the wrong thing righter. He's intuition is telling a lot, it's pretty clear that he needs some kind of pivot. And I would seriously consider diversifying to fix the cash-flow problem.