This is what's called gradual engagement. Google what patio11 has to say on the topic, but to summarize it it's not an obvious win and you should A/B test that

This is what's called gradual engagement. Google what patio11 has to say on the topic, but to summarize it it's not an obvious win and you should A/B test that (against just getting contact details + getting them into a free trial). Now, I see you have just launched a beta version and have an aversion to copywriting (on the "try" page). In my opinion, you should focus on explaining the value proposition to users, getting a few of them onboard and working on the engagement. Avoid spending too much time on the product itself and listen to what the users have to say: is it solving a need? How are they using your product in their work? etc etc