The video really makes a great point. Use pivots to take advantage of Product market fit. Build to learn, and make validated learning about what customer wants

The video really makes a great point. Use pivots to take advantage of Product market fit. Build to learn, and make validated learning about what customer wants as the unit of progress. Also factor in the speed of learning to get more value out of the dollars and human capital. Know your customer, give them what they want, be ready to change gears quickly to do it more cost effectively.