I see the whole process as Musk hedging his huge bet on attaining mass-market sales for the Model 3. He has brand equity along the lines of an Apple and he's le

I see the whole process as Musk hedging his huge bet on attaining mass-market sales for the Model 3. He has brand equity along the lines of an Apple and he's leveraging that equity to the greatest extent he can. Lower operating costs for the factory means lower manufacturing cost for the cars means greater sales and/or profitability, therefore, increased chances that Tesla succeeds in becoming a major global automotive force. Very appropriate that this bet be made in Nevada.