Somewhat simplistically stated, but nonetheless rings true. The ease in which you can slap together a simple banner ad, or rig up some cheap, malware-infested f

Somewhat simplistically stated, but nonetheless rings true. The ease in which you can slap together a simple banner ad, or rig up some cheap, malware-infested flash game, has rather seriously impacted the reputation of online advertisers. Somewhere along the way, marketing forces've forgotten that reputation is often just as important as exposure - that there is, in fact, such thing as bad publicity. At least, in the long-term.