> do we really want all our UI experiences everywhere to look exactly the same (with perhaps color variance only)? For the most part, yes. We want them to beha

> do we really want all our UI experiences everywhere to look exactly the same (with perhaps color variance only)? For the most part, yes. We want them to behave exactly the same way, too, and use the same metaphors. > Material Design seems to me like Google branding forced all over the place. There is no Google branding in material design. They've been quite explicit about that.