Given that developers prefer not to starve and companies prefer to stay in business, if we're going to switch to a world where software is open source and every

Given that developers prefer not to starve and companies prefer to stay in business, if we're going to switch to a world where software is open source and everybody pays/donates even though the source is there, consumers need to make the change first. As long as consumers don't pay/donate for opensource software, producers cannot afford to pull the ripcord and switch things over, even if they want to.