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Ling Valentine was the keynote speaker at The Future of Digital Marketing 2012. Basically, her site is built to be emotionally engaging, personally branded, and
by csixty4 12y ago
Ling Valentine was the keynote speaker at The Future of Digital Marketing 2012. Basically, her site is built to be emotionally engaging, personally branded, and completely different from what you'd expect from a car site. She attracts customers who don't want to deal with a traditional car dealer because of their reputation.
Video of her talk at https://www.youtube.com/watch?v=-xZZ1c7diUI#t=535 https://www.youtube.com/watch?v=-xZZ1c7diUI#t=535
- dredmorbius 12y agoYeah, I actually did a little digging, and to make a very unoriginal comment, the site appears to be un-ironic. That said, my first and last desire is to close tab and flee screaming. But if it works for her ... "Reputation" is ... hardly what I'd see being established in a good way by that site though. One observation: her site is very strongly reminiscent of many native Kanji sites (I'm slightly more familiar with Japanese and Korean than Chinese websites), which lack a number of the typical signifiers of emphasis which are found in Western / Roman characterset communications. The result is an interface that's typically exceptionally loud. Ling's site is in many ways a direct transliteration of that design motif to English.