Initial impression of the site before I even get to the product is a bit confusing -- top tagline is awkwardly phrased and doesn't really convey to me what the

Initial impression of the site before I even get to the product is a bit confusing -- top tagline is awkwardly phrased and doesn't really convey to me what the service does. Second Google hit seems to do a better job of explaining the service, granted, not in one sentence: http://www.andreasrandow.com/work/endorfyn/ http://www.andreasrandow.com/work/endorfyn/