I have been involved in court cases. Here is my experience: you don't win. You don't get your money back for legal costs. At best, you get to decide when to

I have been involved in court cases. Here is my experience: you don't win. You don't get your money back for legal costs. At best, you get to decide when to walk away, let go, and get back to your business if your lucky enough that its still viable after all the energy and money you put into the fight. Courts do not decide to "accept a suit". A judge acts on "evidence" presented by each side, they do not provide their own advice or due diligence in the case. A plaintiff files and the other side defends. Both sides immediately assume costs. If the court does throw the case out for lack of standing, jurisdiction, or other preliminary matter, ok, the defendant "won" that round, but you don't get your money or time back. If you want your money back, you have to either counter sue or petition for it. This puts more time and money at risk. Its a very tough call to decide when to give up or fight. This guy made the decision that his name was not the most important aspect of his business and decided not to fight very early. I think he acted on common sense. Sure he could have waited and gotten drawn into a suit. He decided not to and that is a sign he wants to focus on his product and users, not worry about a moral victory over a name.