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I think that savvy organizations are going to bury these disclosures in their Terms & Conditions (or perhaps a new "Disclosures" page will become common?) along
by apowell 17y ago
I think that savvy organizations are going to bury these disclosures in their Terms & Conditions (or perhaps a new "Disclosures" page will become common?) along with everything else they don't care if you read, but still want you to be 'notified of' and bound by.
- petercooper 17y agoWith regards to how the disclosure should be made, the FCC are leaving it quite open ended, but it has to be, and I forget what the exact word is in the FCC document but it's something like, "prominent."
- apowell 17y agoThank you for the clarification. I'm not sure if that makes things better or worse -- now, without specific case law, it will be impossible to know whether you are in compliance. For instance, is a disclosure page enough? What if you link to it at the bottom of the post? What if the disclosure itself is at the end of the post? Does the disclosure need to be on top? Does it need to be on top and more prominent than the rest of the text? In general, I'm very uncomfortable with the creation of regulatory hurdles for bloggers. The penalty for the infraction itself isn't the only regulatory hurdle - it's a hurdle just to become familiar with the regulations that exist and confirm that you are in compliance. Taken to the extreme, this makes it more challenging for any private citizen to use any form of media, including blogs and social networks, to express an idea, opinion, or endorsement.