> - Write down the pain point that your product solves in 1 sentence. > - Write down the types of people who have that pain. > - Rank each type by their willi

> - Write down the pain point that your product solves in 1 sentence. > - Write down the types of people who have that pain. > - Rank each type by their willingness to pay and their ability to pay. Imho, this is not making the necessity to segment a market clear enough to OP. Consider a wash-machine repairman as an example. The pain point is, naturally, "broken wash machine". Which occurs each year in a certain percentages of all households. The naive approach would be to assume that the latter is one big market, and proceeding to rank households based on their willingness and ability to pay a wash machine repairman. In reality, there are a plethora of potential market segments which are based on criteria that do not in any way relate to price. In light of a leaky wash machine, for instance, a household's options include: - Calling in for the warranty if it's not expired - Simply putting a bucket and continuing on with the broken machine - Getting the leak fixed by the household tinkerer (or a friend or relative who tinkers) - Buying a new wash machine - Going to the laundromat from that point forward - Etc. - Calling the repairman Point being: you want to properly identify which segments are indeed a good fit, prior to ranking them by their willingness and ability to pay. In addition (in my experience anyway), these two steps are best taken care by interacting (email, chat, phone, face to face) with potential clients: not doing so introduces multiple risks, including coming up with a product that does not match their needs, under- or overpricing it, and -- perhaps most importantly -- missing out on opportunities to identify higher-value niches who you can up-sell things to.