I think this is bad advice. What you call "BullShit price you pull out of your ass" is called value based pricing. It means pricing your service on the value yo

I think this is bad advice. What you call "BullShit price you pull out of your ass" is called value based pricing. It means pricing your service on the value you bring to the customer, not the amount of work you invested. Because your customer doesn't care! Whether he's a genius coder that threw this together in a weekend, or he's a team of 10 that coded 6 months on this - the customer does not care. If the ROI is higher than the cost, he will buy. If it is not, he won't. Competition-based pricing only works if the products are completely equal. Like tap water or energy. Most software products are far less equal than programmers think. To us it's all just code. To real customers, even addressing their pain point in clear and concise web copy is worth something, because it saves them time. And that is what you monetize, not the lines of code written.