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actually direct response and branding are about 50/50 these days online because search has been kicking so much ass. You cab find these numbers on the iab.net s
by andrew_null 19y ago
actually direct response and branding are about 50/50 these days online because search has been kicking so much ass. You cab find these numbers on the iab.net site
- joshwa 19y agoYeah, I should have indicated that I was excluding search from this. The original article was more about "display" / contextual ads, be they text or images, on content/community sites.