The magic of the silly pink mustache and the fist bump is to disarm people – disarm them from something that is otherwise weird (getting in a car with a total s

The magic of the silly pink mustache and the fist bump is to disarm people – disarm them from something that is otherwise weird (getting in a car with a total stranger). SF and NYC are very mature markets - both in ride sharing and just these types of tech in general - so I can see how it's less useful and/or run it's course. However, I think this is something that might serve them well as they expand internationally.