Here's the problem. The author says: "But unless someone actually forces Apple to play by the rules, why should they?" What rules? It's their damn phone. They

Here's the problem. The author says: "But unless someone actually forces Apple to play by the rules, why should they?" What rules? It's their damn phone. They can do whatever they please with it... and it really is true, if you don't like it, you don't have to use it. When you're selling a product, you get to make the rules (to the extent that they aren't illegal or dangerous). What are these "rules" that he says Apple is not following? Whose rules are they? His?