Some math: -- $3/month/user 10 sites the user visits daily (for argument's sake) 3 pages visited per site (for argument's sake) 30 days per month => Each

Some math: -- $3/month/user 10 sites the user visits daily (for argument's sake) 3 pages visited per site (for argument's sake) 30 days per month => Each site: $3 * 1/10 * 1/30 => $0.01/day/user Each page: $0.01/day/user over 3 sites/user/day => ~$3.33 CPM. -- Publishers right now average higher (~$5, up to $15) CPM, so this sounds like something that will lose them money for a non-biased set of users. Of course, maybe this selects for folks who otherwise wouldn't click on ads... I guess we will find out. It could also just select for publishers that are not able to monetize their content effectively.