Hi jamesfx4, I've got the answer you're looking for. The technology powering our recommendations does not use a collaborative filtering approach, such as Amazon

Hi jamesfx4, I've got the answer you're looking for. The technology powering our recommendations does not use a collaborative filtering approach, such as Amazon's "users who liked X, also liked Y" solution. The recommendations are backed by artificial neural networks which have been tweaked to provide the best results at a personal level.