I only looked at Spokeo, the first site on the list in the article. To opt out, you have to give Spokeo your email address, they send you a link, and you click

I only looked at Spokeo, the first site on the list in the article. To opt out, you have to give Spokeo your email address, they send you a link, and you click the link to be delisted. Why does Spokeo make it so easy? The only answer I can think of is that they now have your email address and value that. Draw your own conclusions...