The journalist in the article was also writing about Facebook-the-Company while citing examples of Facebook-the-social-network-thing to determine its strengths.

The journalist in the article was also writing about Facebook-the-Company while citing examples of Facebook-the-social-network-thing to determine its strengths. Notice that the following excerpts from the article talk about Facebook-the-Company actions and its future: >Then it scooped up WhatsApp, which had garnered hundreds of millions of users with a simple, solid messaging application. That cost Facebook $21.8 billion. >It’s all enough to make you wonder whether Facebook, unlike AOL or MySpace, really might be forever—or at least as forever as anything American capitalism is capable of producing.