I think the inclusion/highlighting of third party brands is Apple sticking it's toe into broad, Amazon-rivaling e-commerce. Apple is looking to become a/the so

I think the inclusion/highlighting of third party brands is Apple sticking it's toe into broad, Amazon-rivaling e-commerce. Apple is looking to become a/the source for all things worthy of association. Side note - they're already great at brick and mortar shelf bullying (i.e. Fit Bit & Bose).