I feel like startups change their UI too often as well. Yes, it's good to test new designs for conversion, but sometimes I feel like every time I visit a site,

I feel like startups change their UI too often as well. Yes, it's good to test new designs for conversion, but sometimes I feel like every time I visit a site, I have to completely relearn how to use it. Sometimes I wonder if designers should be contracted more instead of being brought on full-time.