3 ms·
It's more about capturing the spectrum from AR to VR in a single device. With controllable opacity (which I argue is required for a truly useful AR display) you
by tb100 12y ago
It's more about capturing the spectrum from AR to VR in a single device. With controllable opacity (which I argue is required for a truly useful AR display) you also have the option to deliver purely VR experiences by blocking out the real world completely.
- tfinniga 12y agoI bet some of it is also about expectations. If you just say AR, people think of low-poly characters in a webcam on top of a black and white checkerboard. They're not interested.
- tb100 12y agoAnd from the video linked in the Gizmodo article, Graeme Devine claims they don't call it AR because "that is just a 2D HUD", and that's why they insist on the weird marketing phrase "Cinematic Reality". To me and most people who have been around AR for years it is very clear that registration of objects in 3D is a core part of a lot of AR experiences. That was the part of the video that struck me as most weird; that Magic Leap would make a lot of noise around AR and yet have a Creative Content VP seemingly so unaware of the existing AR field.