I think you're arguing against a point nobody made. The article is about "creating gorgeous UI". The article is explicitly focused on making things that look go

I think you're arguing against a point nobody made. The article is about "creating gorgeous UI". The article is explicitly focused on making things that look good. The author does not argue this focus on aesthetics is more important than usability. (Although usability is partially a concern if you consider how much he talks about text legibility.) I think reasonable people can agree that interfaces should be usable and beautiful. I think it is then also reasonable that someone would want to have a focused discussion on just one part of that.