For better or worse, Tech. companies make software. Every member of the organization from product to design to engineering probably has some passion for innovat

For better or worse, Tech. companies make software. Every member of the organization from product to design to engineering probably has some passion for innovating. If they didn't want to innovate they probably wouldn't be working on something like android. Sadly these engines of innovation create sup-optimal products if the product is already at a local maximum for current constraints. They then just endlessly circle the local maximum in a repeating pattern (this is called fashion). Luckily for these companies, power users and media also like change for change's sake. Helping them hype each new iteration of the product, driving sales, and giving validation (and job security) to the product/design/engineering organization.