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You can re-target users on various ad networks without using their e-mail addresses.
by spacefight 12y ago
You can re-target users on various ad networks without using their e-mail addresses.
- netcan 12y agoYou're not allowed to break my facetious example by adding your own facetious information! :) This is true in some cases, false in others. If you have 8 years worth of emails, that's what you have. If you want to segment your data based on info in your DB (people with & without a mortgage), you will probably need to use emails. In any case, you are still leaking data. FB now know that your customer is John Lennon.
- shostack 12y agoThe email in this case is somewhat trivial. It serves as a userID. If you are super concerned with giving away an email, there are services like LiveRamp that can translate that into an anonymous audience ID for use with your DMP and/or DSP so you target the ID without handing over the email.