Not being in the US, I first came across Cash4Gold through Cockeyed.com - Rob was even 'offered' a few grand to help recast their reputation - http://www.cockey

Not being in the US, I first came across Cash4Gold through Cockeyed.com - Rob was even 'offered' a few grand to help recast their reputation - http://www.cockeyed.com/citizen/goldkit/reputation.shtml http://www.cockeyed.com/citizen/goldkit/reputation.shtml Arrington's comparison to baseball hot dog vendors and $30 hotel wi-fi seems fair though. You kinda feel like you're being ripped off, but you do have choice, and ultimately that creates room for competition. "We pay 65% of its value" may sound an unlikely marketing strategy to some of us, but it sounds like their target market is similar to the one targeted in Vegas' "Our Slots return 97%" campaign.