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I worked at 510 for 2 years. We were a little over 10 people when I started and around 60 people when we sold to Google. The whole thing was bootstrapped, no VC
by uuilly 12y ago
I worked at 510 for 2 years. We were a little over 10 people when I started and around 60 people when we sold to Google. The whole thing was bootstrapped, no VC's. Bryon Majusiak, the guy interviewed in the article, is a great guy, a hard charger and a very practical engineer. So much so that I hired him away from Google a little less than a year ago for another robotics endeavor.
510 did many great things and got credit for nearly none of it. We barely had a website b/c big companies like Google, Microsoft and Nokia liked letting people think it was all them. Quite frankly, we were happy to take the money, but in hindsight, we should have aimed higher.
The article gives the impression that we only did hardware. That is not true. We did all the sensor integration and real-time systems software. We also sold our GPS filter to Google early on for Street View.
It was a scrappy place. We solved hard problems very quickly and big companies often resented us for it and reluctantly bought our wares. In return we were silent.
The employees were fantastic and the management was horrendous. We laughed a lot, we fought a lot and we drank a lot. The founders, like most 20 somethings who've achieved too much success too early, were amazing in many ways but deeply flawed. They did not realize that the Berkeley Robotics Lab did not prepare them to manage a real company. They could never see that they were the ones in the way of their own success. Since there were no VC's there was no board. I never again worked for a place where the CEO could not be fired. And I never worked for a founder who had too many life lessons in front of him.
Anyways, lessons learned: The value is in final products not in parts of products, people don't change on a startup's timeline and getting acquired is generally a letdown.
Onwards and upwards...
- pm90 12y agoIf you could (or have already) written a blog post about your experience, I would love to read it.