Be careful not to compare the Amazon of 2007 with the pets.com of 2000. Amazon barely made it through those bleak years. There was a lot of luck involved in t

Be careful not to compare the Amazon of 2007 with the pets.com of 2000. Amazon barely made it through those bleak years. There was a lot of luck involved in their survival. Their business model of "a store for everything" wasn't much better than pets.com that's for sure.