This. I'm actually more surprised if I find a company who is actively supporting users privacy. In this day and age, you just have to assume a company is track

This. I'm actually more surprised if I find a company who is actively supporting users privacy. In this day and age, you just have to assume a company is tracking everything they can to find out more about you and your preferences. Also, if you don't like being tracked using Uber, make a statement with your wallet and don't use the service - problem solved.