> ideas coming from ad design One of the things that bugs me most about many "modern" product pages is that they are often designed to look like brochures. Fla

> ideas coming from ad design One of the things that bugs me most about many "modern" product pages is that they are often designed to look like brochures. Flashy and eye-catching, but with very little content or meaningful organization. Most of the time I was brought to the page by an actual advertisement, or some content performing a similar function, and I am on the page now, looking for information. It's a bit like going to a restaurant and getting a pamphlet promoting the atmosphere and decor instead of a menu. I scrolled though many sites advertising devices, looking for that elusive little table that summarizes the data I'm looking for, variously called 'features' or 'specs' or whatever. But these days even those sections are full of non-information like "all day battery life* " (That star is pointing nowhere). I'm open to the possibility that I'm using the internet wrong. Perhaps there's a very good reason that the last place I should expect to find information about a product is on the product's own page.