3 ms·

Another great writeup - I'm only one data point, but I've been waiting to ask someone for a copy for Christmas, so you might hopefully see another spike around

• munificent 12y ago
  Yeah, I was wondering if Christmas would give me a bump. I did try hard to get the book done before the end of this year just in case.
  • deleted 12y ago
    [deleted]
  • dmix 12y ago
    One marketing tip I've learned: Now that you've launched, you should no longer approach marketing as a singular or continual event. I think this is a mistake many startups make. Do campaigns. Think of a multi-pronged approach (coupons, promotions, blog posts, etc) each towards a singular splashy event. Then keep repeating this a few times on a 2 month basis, or how ever long you can invest. You can see Patio11 does this with his business and holidays are a big part of his (original) business. You can also combine this with business dev/partnerships as well. Do you know events that are coming up? Work together with them to help cross-promote. Do a special landing page and coupon for attendees. Maybe do a talk. This creates a repeatable process to boost sales, where you can refine your techniques and measure your time vs ROI for a particular campaign. Then you can compare which campaigns worked the best. It's also much more fun than simply A/B testing headlines.