It's interesting how taxi brokers are also like other fads and people will align to them according to their own values. Since before Uber there are many taxi c

It's interesting how taxi brokers are also like other fads and people will align to them according to their own values. Since before Uber there are many taxi companies with their own Uber-like service and taxi brokers similar to Uber. I know of people who switched company or broker based on statements the owner of the one company made on radio about cyclists. When Uber is new in town it is a 'cool' thing to do, but once they are not so new people find reasons to change. This makes for an interesting and dynamic market. I think companies like Uber hope to dominate the market and keep doing better at it through economies of scale, but passenger personal emotive preferences will probably always leave room for alternatives.