The amount of quotes in that article meant that this was not a one-line joke, but a full-blown description of some fantasy. Like somebody going on and on about

The amount of quotes in that article meant that this was not a one-line joke, but a full-blown description of some fantasy. Like somebody going on and on about the ways they would kill their ex-wife or something. It's one thing to feel antagonised by someone, it's another to build out some revenge fantasy in detail.