For people who enjoyed this article, I highly recommend Duncan Watts' book "Everything is Obvious" [1]. Its basically the thesis of this article expanded out ov

For people who enjoyed this article, I highly recommend Duncan Watts' book "Everything is Obvious" [1]. Its basically the thesis of this article expanded out over the course of a book with a lot of interesting examples and lessons drawn from scholarship (both Watts' own work and many others). [1]: http://www.amazon.com/Everything-Obvious-Common-Sense-Fails/dp/0307951790/ref=sr_1_1?ie=UTF8&qid=1416352865&sr=8-1&keywords=everything+is+obvious http://www.amazon.com/Everything-Obvious-Common-Sense-Fails/...