I have to believe this is a bigger play than just T-shirts. If they're in the "create your own retail company" business, they're either in comp with Amazon, or

I have to believe this is a bigger play than just T-shirts. If they're in the "create your own retail company" business, they're either in comp with Amazon, or an acquisition target of them. Either way, it's an interesting position. When you look at their board, you see visionaries, not operators.