I think Adobe is still relying on the fact that presenting videos in Flash players still prevents the casual user from simply downloading the video. This is som

I think Adobe is still relying on the fact that presenting videos in Flash players still prevents the casual user from simply downloading the video. This is something media corporations still care about, and conceivably will keep caring about until there is a radical shift in their business models. Maybe I don't understand the H.264 standard well enough, but I don't see why HTML 5 engines won't just provide a "Save media as..." option in the context menu just like they do now for images. Unless HTML 5 provides a way to at least partially control the distribution of videos, I think Big Media will opt to stay with Flash.