The upside is that you _sometimes_ get leads. The downside is that ads are overly-expensive for what you're getting. In my opinion, it's better to create a vira

The upside is that you _sometimes_ get leads. The downside is that ads are overly-expensive for what you're getting. In my opinion, it's better to create a viral campaign and let others do the marketing for you ;). Edit: thoughts from Aaron Patzer, founder of Mint: "All of our customer acquisition has been free -- through social media, blogs, and the press." (http://www.inc.com/ss/aaron-patzer-made-170-million#5 http://www.inc.com/ss/aaron-patzer-made-170-million#5)