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Profitability of an advertising franchise = (value-per-impression) x (Number-of-Impressions) Online social networking has an extremely low value-per-impression
by eserorg 17y ago
Profitability of an advertising franchise = (value-per-impression) x (Number-of-Impressions)
Online social networking has an extremely low value-per-impression.
Professional golfing has an extremely high value-per-impression.
Which explains why Tiger Woods has generated more in profits than the entire history of the online social networking business.
- sjh 17y agoAnd Woods alone attracts a not-inconsiderable portion of the audience: TV ratings for this year's US PGA Championship were around 50% higher than for the same tournament last year, the principal difference being Woods' absence in 2008 due to injury.