As others said - grow faster than your current cash allows. You don't want to have scale just to support your current customers but be able to scale to support

As others said - grow faster than your current cash allows. You don't want to have scale just to support your current customers but be able to scale to support your future customers. One example that was mentioned in the article was building a factory. Obviously that requires a huge chunk of capitol but will allow the business to grow to fill the market that they have confirmed to exist. edit: typo