That's about right: that's the main argument and not all that well supported. I don't think I'll rewrite the article, but here is a bit more support. I hope I

That's about right: that's the main argument and not all that well supported. I don't think I'll rewrite the article, but here is a bit more support. I hope I don't need to argue that 37s is a brand. They do sell basecamp and books. Forgetting basecamp for a second, Getting Real is a very opinionated book (and they just published another) and it has an implied "ideology": do less without investment, make it look nice and charge money. The only "supporting argument" for that is that it worked out for 37s. They sell more books by promoting that ideology. Now, this is unfounded, but I suspect it is true: people hoping to imitate 37s use basecamp and I'd venture that at least ~5-10% of their users are trying to imitate them. So, ideology -> sales. I would like to be able to do these quantitatively to have a real founded argument, but that is out of the question. The whole thing is just my perception of the situation.