I... I'm confused but I just don't know. There's a bit more info on the product in the video (note, the comments for the video are disabled, which is telling)

I... I'm confused but I just don't know. There's a bit more info on the product in the video (note, the comments for the video are disabled, which is telling) [1], but the use cases aren't very compelling. It provides slightly less functionality than other smart watches, but does so in a 'pretty' package (I admit I can't tell if people would find this aesthetically pleasing or not). The device comes with AT&T mobile service "for free" with purchase and this might be a slightly more seamless experience for people (e.g. leave your phone at home). However... I don't know if people really would leave their phone at home unless they're out of the house for a brief time, like for a run. I guess I get the philosophy: stop making smart watches look dorky, but I feel like the this goal is impossible because the phone has a display which feels... dorky. Sidenote, what does the app development look like for this? Is someone like Yelp using specific internal resources to get the graphics to look right on the screen? Is the company just approving an app that someone else develops? [1] https://www.youtube.com/watch?v=lr9vLoK0_w0 https://www.youtube.com/watch?v=lr9vLoK0_w0