To start, the Uber exec was suggesting that they do their dirt-digging anonymously ("Nobody would know it was us."). Also, those articles you linked to are exa

To start, the Uber exec was suggesting that they do their dirt-digging anonymously ("Nobody would know it was us."). Also, those articles you linked to are examples of journalists providing commentary around direct quotes or facts/reports about the company. AFAIK, Sarah Lacy didn't dig up and expose personal information about people at Uber nor their families.