I agree that I always thought that him presenting Digg on a TV show without a disclaimer that it was his, was kind of shady. But, I suppose I would put it unde

I agree that I always thought that him presenting Digg on a TV show without a disclaimer that it was his, was kind of shady. But, I suppose I would put it under his "hack the press" section. It's not much different than knowing influential people to talk about your product. And, in the end, an initial boost is never enough to be successful if you don't have a good product.