I don't think people who desire this separation are the target audience of this update. It seems to be a pretty solid business move for both parties. Snapchat

I don't think people who desire this separation are the target audience of this update. It seems to be a pretty solid business move for both parties. Snapchat has a feature that is (at least in my experience) commonly used between friends just like their app is, and Square continues to build it's user base and trust as a mobile payment system. Win-win. I've been using square cash for a while and I've been quite pleased with it. Now, assuming I can use square cash to send money to people with Snapcash, it'll be even easier to convince others to adopt this payment method, making it even more useful.