16px seems to be somewhat of an industry average [0]. Depends on the communication needs of the item. Personally I find smaller text and longer line lengths set

16px seems to be somewhat of an industry average [0]. Depends on the communication needs of the item. Personally I find smaller text and longer line lengths set the tone for how I should be consuming the article. Smaller and longer, more thoughtful reading. Big and short, bit sized scanning of text. [0] http://www.smashingmagazine.com/2011/10/07/16-pixels-body-copy-anything-less-costly-mistake/ http://www.smashingmagazine.com/2011/10/07/16-pixels-body-co...